Communication is sending a message from the sender to the receiver who could understand the message.
Message is the information that the sender sent to the receiver.
Internal communication is communicating between members in the same company
External communication is communicating with other business or talking to the customers.
- Order goods from the suppliers
- Sending info to customers so that they know about the price and delivery time.
- Advertising
Why external communication has to work well
External communication is very important to the image and efficiency of a business.
External communication is any information the company distributes to the public, either about the organization itself or their products and services. A well-thought out communications plan not only defines the target audience, but also focuses on how to reach it effectively. Because the goal of external communications is to promote the company and increase profit, external communications are an important part of an overall marketing plan
External communication is very important to the image and efficiency of a business.
External communication is any information the company distributes to the public, either about the organization itself or their products and services. A well-thought out communications plan not only defines the target audience, but also focuses on how to reach it effectively. Because the goal of external communications is to promote the company and increase profit, external communications are an important part of an overall marketing plan
Transmitter or Sender of the message- this is the person that passes the information to others.
The medium of communication is a method of sending the message
ex: a letter, noticeboard
ex: a letter, noticeboard
Receiver of the info - the person who receives the message sent by the sender.
Feedback is the comment that the receiver gave to the sender, this ensures that the info has been correctly received by the right person.
One-way communication is a message which does not need a response.
Example: Television, poster, ...
Example: Television, poster, ...
Two-way communication is a message in which the receiver respond and discuss about it.
Example: talking face to face, letter, texting.
-Advantages:
Example: talking face to face, letter, texting.
-Advantages:
- It is clear to the sender to know that the receiver understand the message.
- Both people are involved in the process so the receiver feels that he/she is a part of the process and he/she can contribute to the topic being discussed.
Communication methods
Verbal
This means that the sender and the receiver are speaking to each other.
Including:
This means that the sender and the receiver are speaking to each other.
Including:
- one-to-one talks/ meetings between sender and receiver
- mobile phone conversations
- video conferencing, where groups of people in different locations can see each other through a video call
- Information are being transported very fast and effectively.
- There is a chance where feedback is given directly.
- There is body language shown by speaker.
- In big meetings, can't make sure that everyone is listening or has understood the message.
- Warning to a worker, a verbal method is inappropriate
Written
Including letters, notices and posters with the use of information technology.
-Advantages:
Including letters, notices and posters with the use of information technology.
-Advantages:
- Reduce disagreements between sender and receiver.
- Essential for certain messages involving complicated details which might be misunderstood.
- Can be copied and sent to many people.
- Electronic communication is a quick and cheap way to spread through a large number of people.
- Direct feedback is not always possible unless electronic communication is used.
- It is not easy to check that the message has been received or not
- The language used can be difficult for someone to understand
- No opportunity for body language to be used.
Visual
Things such as diagrams, charts and videos
-Advantages:
Things such as diagrams, charts and videos
-Advantages:
- Appealing and attractive way
- Used to make a written message clearer
Choosing the appropriate communication method
- Speed - Means how fast the receiver gets information.
- Cost - How much it costs to communicate effectively?
- Message details - How detailed is the message?
- Leadership style - Democratic or autocratic?
- The receiver - Who's the target audience?
- Importance of a written record - Is it important to write letters?
- Importance of feedback - Sender receives feedback
Written communication methods including those based on information technology
- Business letters - used for both internal and external communication
- Memos (memorandum) - Written message that is used internally.
- reports - documents about a particular issue.
- notices - display information to the business.
- faxes - written messages sent to other businesses via phone lines
- text messages - Today mobile phones are a part of everybody's life. It allows quick and convenient communication.
- email and social networking - this is a form of electronic communication using information technology.
a) Internal communication is sending a message inside the business
b) Two benefits of using notices are
- Can be seen by many people
- It can be left there for a long time
c) Two possible barriers to communication within the bank
- Really hard to give feedback
- Information overload
d) Two ways in which Manuel could communicate
- Email or texting a message which can keep secret.
- Meet and talk face-to-face
e) Yes I think electric forms of communication are always the best ones to use when communicating to a large number of people because:
- Fast
- No cost
- Written record
- You can easily get feedback
b) Two benefits of using notices are
- Can be seen by many people
- It can be left there for a long time
c) Two possible barriers to communication within the bank
- Really hard to give feedback
- Information overload
d) Two ways in which Manuel could communicate
- Email or texting a message which can keep secret.
- Meet and talk face-to-face
e) Yes I think electric forms of communication are always the best ones to use when communicating to a large number of people because:
- Fast
- No cost
- Written record
- You can easily get feedback
